Twitter 2012: Bigger and More Ads (Mashable)
Mashable – People predicted rioting when Twitter decided to post ads within its feeds. However, those protests never materialized. Instead, Twitter was used to mobilize protests in the streets in Egypt, Yemen and Tunesia. The two instances are related. As Twitter became a globally recognized entity, it also began efforts to monetize itself earnestly in 2011. As previously mentioned, Twitter’s successful introduction of advertising was one of the big social media marketing trends of the year. Despite warnings from some Twitter purists, users didn’t seem to mind more ads on Twitter, perhaps concluding that Twitter was, after all, a for-profit business.
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