Rectangle Oreos and cucumber gum, made in China for China
SUZHOU, China (Reuters) – There are no bad ideas inside Kraft Foods’ biscuit research lab in China, according to director Maggie Wang. Not even the chewing gum Oreo cookie that a colleague asked her to bite into one day. Instead of creamy white "stuff" in the centre, a glob of gum was sandwiched neatly between a pair of Oreo’s iconic dark chocolate biscuits. "The taste was ok. The problem was that you could not swallow it," said Wang, a Kraft food scientist with two decades of experience in the biscuit industry. . . .
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