Analysis: Green Mountain faces mounting pressure from store brands
NEW YORK (Reuters) – Green Mountain Coffee Roasters Inc is facing new competitors in the U. S. single-serve coffee market even before some of its patents expire in September, suggesting pricing pressures could come earlier than analysts had expected. U. S. supermarket chain Safeway Inc last week said it began to sell its own brand of filtered coffee pods that are compatible with Green Mountain’s Keurig brewers, but at prices below Green Mountain’s own K-Cups. Kroger Co , the largest U. S. . . .
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