Pssst . . . want to buy some chewing gum?
LONDON (Reuters) – A crackdown by ‘logo police’ on brands being linked to the Olympics without official sponsorship rights is proving a challenge rather than hindrance for some companies who are relishing testing the limits. London Games organisers have enforced strict rules to protect official trademarks and stop ambush marketing but have been accused of "lunacy" for ordering shops to remove sausages, flowers and bagels shaped as the Olympic rings. Within the Olympic Park, sushi boxes come without soy sauce or wasabi as the vendors are unable to find sachets that do not feature brand logos. . . .
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